Our journey along the legendary Ruta 40, or Route 40, offers an unparalleled adventure through the heart of Argentina’s diverse landscapes, stretching from the country’s northern borders down to the southern tips of Patagonia. As one of the world’s longest highways, Ruta 40 spans over 5,000 kilometers (around 3,107 miles), crisscrossing 20 national parks, 18 major rivers, and connecting some of Argentina’s most remote and enchanting regions.

The history of Ruta 40 is as rich and varied as the landscapes it traverses. Officially inaugurated in 1935, the route was envisioned as a vital artery to link the remote and often inaccessible parts of the country, promoting economic growth and integration. Over the decades, it has evolved from a simple dirt road to a partially paved highway, becoming a symbol of Argentine endurance and pioneering spirit.

Our expedition in the north along Ruta 40 invites travelers to explore the road less traveled, where the history and culture of Argentina are woven into the fabric of the stunning scenery. From the arid deserts and high-altitude vineyards of Salta and Jujuy to the ancient civilizations that once thrived in these lands, our journey is as much an exploration of the past as it is an adventure in the present.

As we navigate the winding paths of Ruta 40, each turn reveals new wonders, from the vivid hues of the Seven Colored Hill in Purmamarca to the stark, surreal beauty of the Salinas Grandes salt flats. This journey is not just a trip through Argentina’s geography but a passage through time, where the echoes of history and the whispers of the ancients accompany us along the way.